Introduction
As a new construction contractor, builder or real estate developer you likely understand the importance of high-quality visualization of your projects. Providing your partners or investors with a detailed visual depiction of the goals by using 3d renders for the development can help secure funding and increase confidence in the project. 3d renders also assist potential buyers in their home search. Overall, people have a hard time envisioning what a home can look like from only 2d blueprints or an artist sketch. Providing house-hunters with a photorealistic exterior render can really increase their interest in purchasing.
Since 2020 realtors have seen a marked increase in buyers requesting access to renders for the home or development they are considering purchasing in. This is partially due to the constraints Covid imposed, which meant they couldn’t visit model homes or a sales office to get additional information. But additionally, since nearly 100% of home buyers are starting their search online, they really prefer to have a comprehensive view of the property online.
In this article, we’ll go over the changes to the 3d rendering industry over the last five years. This includes the production of architectural renderings becoming increasingly accessible and easy-to-order; pricing for 3d renders becoming more transparent, and affordability increasing. A lot of these factors are changing due to the influx of digital architecture companies, along with DIY rendering softwares. The expensive and slow-moving architecture industry is no longer
Understanding 3D Home Rendering
3d rendering involves using architectural blueprints, or even just sketches of homes, and working with special software and design know-how to turn them into life-like, photorealistic images of the home or structure to be built. These images can then be used to improve marketing efforts (and outcomes!) by uploading them to the MLS, printing them on displays or brochures, or making them a part of presentations.
Multiple views (front, sides, back, top down, etc.) can be ordered to really create a sense of understanding of how the building looks from all angles, and how it fits into the space designated for it. Digital architects can also create landscaping, add people, cars, background trees and additional homes.This really creates a comprehensive view of the to-be-built structure. Additionally, a video animation can be crafted that “flies” around the 3d rendering and neighborhood for an exceptionally realistic and beautiful presentation.
Typically, realtors and real estate developers will render the exterior of the home, but did you know the interior can also be rendered? Using the same softwares and methodologies, the unbuilt rooms can be fully “built” in the exact finishes chosen by your team. These renders can also be virtually staged to really give an accurate visual representation of the space. Interior “fly-through” video animations can also be generated to give clients a sense of what it feels like to walk through the space.
Key Benefits of 3D Home Rendering Services
Simplicity and Ease of Use
There are softwares you can use; subscriptions you can buy, and courses you can take to learn architectural and 3d rendering. Some enthusiastic real estate agents and developers may enjoy the creative aspect of learning these new skills and putting them to use for their clients. However, it’s important when considering these options to weigh the time and financial commitment against the high learning curve.
Will you be making many of your own 3d renderings? Is it a weekly/monthly/quarterly project? How much time can you dedicate each week (and what is that time worth to you financially) to learn a new craft? When you consider the time commitment of several hundred hours to create adequate and high-quality renderings, plus the financial commitment of purchasing the tools and software required to produce the renderings - you may come to realize it may make the most sense for your business to outsource 3d rendering to a 3d rendering service.
So many in the real estate industry have the entrepreneurial “do it all” spirit, which really helps their businesses thrive. In the case of DIY for 3d renders, it might be most beneficial to leave it to the digital architecture experts. Consider these additional reasons:
Time Efficiency
From first connecting with a 3d render service, to receiving your final architectural rendered images will take less than two weeks with most companies. These organizations understand that time is of the essence in the fast-paced real estate and real estate development industries. One of the key advantages of using one of these services is that they can produce exceptionally high-quality 3d renders and virtual walkthroughs on a tight timeline.
Chances are you’ve used a traditional architecture and/or structural engineering firm to develop the plans for your property or development. This is ideal as the expertise required for safe, realistic and reliable blueprints is extensive. You want your traditional architecture firm to be very experienced , especially considering that what they produce for your project is vital for its success. One challenge of a using a traditional architecture firm for 3d renders, though, is that they take a lot longer to produce the rendered images, which may or may not be equal in quality to the firms who specialize exclusively in digital architecture
When you compare the time-efficiency of using a digital architecture firm vs. a traditional architecture firm you’re typically going to be looking at a much longer timeline to having usable renders in your inbox.
Cost-Effectiveness
If you purchase the DIY software (or subscription to the software), it’s going to cost many hundreds-to-thousands of dollars per year. Unfortunately, since the technology in these programs improves monthly, you can’t just purchase it one time and be set for years. If you decide to learn the rather complex software, you’re going to have to pay to keep it up-to-date so that your renders stay high-quality over time, and have all the features needed to be competitive.
If you hire the traditional architect you typically use for blueprints and floor plans, you’re looking at outdated (read: overpriced) hourly or percentage-based fee models. It’s not that your architect is trying to overcharge you, it’s that digital architecture is not their speciality and so they charge a lot more for things like 3d renders, virtual animated walkthroughs and 2d/3d floor plans.
If you use a digital architecture company for your 3d rendering needs you’ll be getting the most experienced digital creators and the most affordable price. Since 3d render firms focus exclusively on 3d renders, 2d + 3d floor plans, virtual staging, virtual renovation and interior rendering you’ll be able to get a flat-fee for your project, and you’ll know up-front how much you’ll be spending. It won’t be an obscure or complex payment arrangement.
Conclusion
In conclusion, integrating 3D rendering technology into real estate development significantly benefits contractors, builders, and developers. High-quality 3D renders effortlessly capture investors' interest and secure funding by providing detailed visualizations. They also enhance the buying experience for potential homeowners. As more individuals search for properties online, having comprehensive and photorealistic visuals is essential.
The 3D rendering industry has advanced considerably, with services becoming more accessible and affordable thanks to digital architecture companies and DIY tools. However, outsourcing to specialized 3D rendering firms often proves faster and more cost-effective than traditional architectural services or DIY attempts. These firms offer expertise in creating exceptional renders and virtual walkthroughs swiftly, which is vital in today's competitive and fast-paced real estate market. By incorporating 3D rendering into their marketing strategies, real estate professionals can not only meet but exceed modern buyers' expectations, ultimately enhancing sales and success.
If you’re interested in a quote for your 3D render project, simply fill out this quick form and Luxury Staging Pro will have your quote to you in less than 12 hours, including price and next-steps.
To read more about 3D renders, check out these articles:
How to Order 3D Render Services
Understanding 3D Exterior Rendering
The Ultimate Guide to Architectural Renderings for New Construction Projects
Everything you Need to Know About 3D Rendering from Blueprints
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