Introduction
Overview of 3D Rendering
3D renders are computer-generated, photo-realistic images of homes, buildings, commercial spaces and neighborhoods created from architectural blueprints or house plans. The software and technologies used to create these models have improved rapidly in recent years, which means that the results are really impressive. A good 3d render is nearly indistinguishable from an actual photograph of a completed structure.
3D renders are part of the fairly new Digital Architecture industry. Digital architects are experts at working with rendering software, photo editing, creating floor plans, virtual renovations and more. If you’re a realtor or real estate developer and you haven’t established a relationship with a reputable digital architecture firm, this article will detail several of the top companies along with pertinent business details to help you decide which one might be a great fit for your 3D rendering needs.
3D renders are a powerful tool in many different industries, but especially so in architecture, real estate development, new construction and landscape design. If you’re a professional working in any segment of these industries, read on to find out how to easily order 3D renders.
Benefits of 3D Rendering Services
3D renders are really beneficial to use in presentations to potential home buyers, investors and other important project stakeholders. They provide the key ability to visualize pre-construction builds on a screen (or brochure, whiteboard, etc). This can increase interest, ensure everyone is on the same page, and help secure funding to get ventures underway.
Being able to have a visual representation of a structure that's not yet built can increase client confidence and satisfaction; and help all decision-makers arrive at the same understanding of a project’s outcome. This can improve approval rates and get funding underway.
The difference between 2-dimensional architectural plans and a 3-dimensional render is night and day. A 2d design--while interesting--feels lifeless and the physical outcome is difficult to grasp. A 3d render gives viewers an immersive perspective of the goals for the development. When it's paired with a 3d floor plan, a virtual tour or 3d virtual animation video it’s truly compelling.
When close to 100% of potential homebuyers first view a property online, the difference in listing quality really stands out. If a competitor has a 3d render, 3d floor plan, and additional digital architecture and your listing only has blueprints and a price, which one do you think they’ll be more compelled to visit in-person? In the past it wasn’t necessarily customary to add the additional marketing materials, but today if you’re not adding (at a minimum) an exterior render to your new construction listing, you’re behind the curve with most other builders and real estate developers.
3D renders are also beneficial in that they can help speed up the decision process for buyers. This can free up your time for clients who are qualified and thus, more likely to purchase. If potential purchasers don't have access to a 3D model of the home to be built until much later in the process (or never!), they can end deals that are much further along in your sales pipeline.
Types of 3D Rendering Services
Interior Rendering
Interior rendering is an even more recent development in the digital architecture arena than exterior rendering. It consists of virtually developing walls, flooring, fixtures and finishes on computer-generated imagery. Oftentimes, interior renders are also virtually staged, as well, for an excellent final touch to the photos.The photos are created according to your architectural plans and blueprints; plus your specific design choices. Since the price is higher, it can be more financially feasible to just get an interior render of key spaces in the home, such as kitchen, great room and primary bedroom.
Interior renders are helpful not only in the new construction and building industries, but in interior design, as well. The ability to present clients with a photorealistic set of images of their specific space, with the changes and updates a designer recommends is really incomparable to any other method of project bidding and planning.
Exterior Rendering
As we’ve gone over, exterior rendering is when skilled designers create a 3D image (or set of images) of a structure from blueprints. It’s used most often in the new construction and real estate development industries. 3D renders are personalized with the specifics of the particular build, such as construction materials, landscaping plans, trim details and paint color.
Aerial and Hardscape Rendering
The use-cases for Aerial and Hardscape Rendering are a bit different than for the more common exterior and interior renders. In the real estate development field and in urban planning, it’s vital to display how the entire project looks from a birds-eye view. How does the new development fit into the existing neighborhood? Which areas will have housing vs which areas will be set aside for retail? Will there be spaces designated for parking, relaxation, enjoyment and security? Answers to all of these questions (and more) can be displayed by integrating aerial renderings and rendering animation videos.
Typically a hardscaping plan is included as part of the overall plan for a new development, but renders are also super useful for landscape architects to accurately depict their plans and designs. They are most likely trained in creating their own renders, but with the time it takes it may be with outsourcing to an affordable 3d rendering service.
Choosing the Right 3D Rendering Company
When choosing a 3D rendering service or freelancer, it’s important to consider several different factors. Firstly, let's talk about the budget. 3D renders can cost anywhere from several hundred to several thousand dollars for the same design, depending on who you choose to work with. Do you need your internationally-renowned architect to create your 3d renders? Typically, no. The most challenging part is creating the architectural plans, which presumably you have already paid top dollar for. Now, you can consider a more affordable digital architecture service for your rendering needs.
The second factor to consider before hiring a rendering company is the quality of their work. Every freelancer or firm will have a gallery or portfolio online for you to view. Pay attention to the small details in each job. Does the quality of the renderings stay consistent throughout the portfolio? Would you be proud to show others their work if it was your build? When done correctly, 3D renderings are really beautiful. Ideally you can choose a firm within your budget, whose work you admire.
It’s also important to check their reviews. Usually, they’ll be listed on sites like Trustpilot or Google. Read through at least a dozen reviews to get a good idea of what aspects of the business previous customers are happy or unhappy with.
Additionally, you’ll want to test out the company’s communication style and frequency. Does it match the needs of your project? If they create stunning 3D imagery, but it takes forever to make a small revision; or you can’t get a hold of anyone for weeks at time, it may not be the best fit. Consider trying the organization for a very small project so you can come away with a better understanding of their communication efforts. A top tier firm will give equal prioritization to projects of all sizes.
Steps to Order 3D Rendering Services
Once you’ve decided on a company to use for your 3D render, ordering should be fairly simple. The exact ordering process may vary a bit from firm-to-firm, but overall the required steps are the same.
- Define Project Requirements
You’ll need to clearly define the scope of your project. How many structures do you need renders for? How soon do you need them? Will the renderings be used for a presentation, to list on the MLS, to print on brochures, or for some other purpose?
- Communicate Specific Needs and Preferences
This is where you tell the 3D render provider what you want your render to look like. Paint color, siding color and material, roofing color and material, and landscaping plans are all key information that the designer needs to know.
- Provide Feedback
If it’s your first time working with a certain organization, you may need to ask for revisions to get your render looking exactly as you want it to look. This is a normal part of the rendering process, so don’t be put off of asking for what you want.
Luxury Staging Pro makes ordering 3D Renders quick and easy. You can fill out this form on the website, and have a quick quote for your project within 12 hours.
Conclusion
In conclusion, bringing 3D rendering services into architecture, real estate development, and interior design has really changed how projects are planned, marketed, and executed. Moving from traditional 2D plans to immersive 3D renders offers a big competitive edge in today's digital world. By letting stakeholders visualize projects before they're built, 3D rendering boosts communication and understanding among architects, developers, investors, and clients. This not only builds stakeholder confidence but also speeds up decision-making processes, leading to quicker project approvals and successful funding.
3D renders aren't just for visualization; they're also key in marketing strategies. Real estate professionals can create eye-catching presentations to attract buyers and investors. Showing realistic images of future developments online gives properties a noticeable advantage in the digital marketplace, where first impressions often happen. As the need for high-quality visual content grows, real estate pros who use 3D rendering services are putting themselves ahead in the industry.
Different types of 3D rendering services, like interior and exterior rendering, meet specific industry needs. Interior renders offer a detailed look at design elements, allowing for precise planning and client satisfaction in new builds and renovations. Exterior renders provide a complete view of a building's design, including materials, landscaping, and color schemes, offering a comprehensive preview of the final product. This is crucial for aligning everyone's vision and ensuring the development stays true to its intended design.
As technology advances, 3D rendering services will get even more sophisticated, offering greater realism and interactivity. Innovations like virtual reality (VR) and augmented reality (AR) are starting to complement traditional 3D renders, providing immersive experiences that bridge the gap between imagination and reality. These tools will let professionals and clients "walk through" virtual buildings, gaining deeper insights into their spatial dynamics and aesthetics.
To make the most of 3D rendering services, it's important for real estate developers, architects, and designers to team up with reputable digital architecture firms. These experts have the technical skills and creative vision to produce high-quality renders that reflect a project's goals. Building a strong partnership with such firms ensures all visual content aligns with your business objectives and effectively resonates with your target audience.
In an age where digital transformation is impacting every part of the real estate industry, staying at the tech forefront is not just beneficial—it's essential. By embracing 3D rendering services, professionals can elevate their project offerings, enhance client engagement, and gain a competitive edge in a constantly evolving marketplace. As we move forward, the role of 3D rendering in shaping the future of real estate will continue to grow, offering exciting opportunities for those ready to innovate and adapt.
