If you’re a realtor or real estate developer then you understand the usefulness and necessity of accurate and attractive visualizations of the property you intend to sell. 3D renders are a key facet of helping home shoppers truly grasp how a new construction home or condo will look upon completion. This knowledge turns potential buyers into informed buyers. This is where developing a relationship with a professional rendering company is indispensable.
Understanding Rendering and Its Importance
What is a Rendering Company?
A rendering company provides realtors, developers and property managers with digital architecture products like interior + exterior renders; 2D + 3D floor plans and virtual staging. They use advanced architectural 3d rendering software to develop photorealistic images according to your specifications. They start with the blueprints that you provide them, and then gather additional details you furnish such as:
- Building materials for roofing, siding, etc
- Window frame colors and styles
- Landscaping plans or ideas
- Paint colors
- Exterior Lighting
- Garage door style
And for interior walkthroughs, they’d need additional information such as:
- Flooring type (such as wood, concrete, carpet, etc.)
- Desired furniture style
- Lighting fixtures
- Countertop material for bathrooms and kitchens
- Cabinet color and style
- Paint colors
Once the rendering company has all these pertinent details, they can begin to create your rendering project. Generally --depending on complexity--it takes about a week to ten days to receive your finished product. Revisions (if required) are quicker.
Why Exterior Home Renderings Matter
3D renders are an extremely useful marketing and planning tool. They can be presented to potential investors to assist in their understanding of the proposed project. Architectural renderings can also be used in communication with municipal officials when going through permitting processes. 3D renders are also vital for new construction homes. They allow pre-sale listings to hit the market with an accurate visual representation of what the home will look like. They also make choosing finishes and final touches a lot more accessible, as options can be created to show each of the different options. Viewing a yet-to-be-built property online is much more effective when renders are available. Unless you’re an architect, it’s challenging to look at blueprints and have an adequate understanding of what the build will actually look like.
The Process of Obtaining a Rendering
Step 1: Choose a Reputable Rendering Company
There are a handful of accessible, affordable and high-quality rendering and architectural walkthrough services available online. Fortunately, gone are the days when you had to retain a full-service architectural firm and pay thousands upon thousands of dollars for floor plans and 3d renderings. Digital architecture like Luxury Staging Pro bridge that expensive gap. There’s also softwares you can learn if you’d like to have the maximum design control over your projects.
Step 2: Provide Architectural Plans
Once you’ve selected a 3d rendering company and established communication with them, they’ll have you send your architectural plans/blueprints over. Some companies have a portal for this where you upload your items. Others will have you just email them or send them through a service like Dropbox. If you don’t have architectural plans, you can ask an artist to hand-draw the structure. This, along with measurements and dimensions, should be sufficient for a designer to craft a 3d render for you.
Step 3: Discuss Your Vision
A phone call or an email with detailed instructions on exactly what you’re looking for in your finished 3d render goes a long way in helping the rendering service you chose thoroughly understand your vision. Typically, they’ll have you fill out a form with basic details such as structure size, number of levels, desired paint and roof colors, etc. After you complete this form, it’s still super helpful to reach out to your rep with examples you like or actual paint color swatches.
Step 4: Review and Approve Drafts
If you don’t love everything about your 3D render when it’s first delivered - don’t worry. It’s a tricky process taking a structure from 2D blueprints to 3D renderings, and sometimes you don’t know what you want (or don’t want) until you see the first delivery of images. Revisions are part of the process on about half of all orders, so don’t be shy about asking for changes. It’s also helpful to know that revisions are typically much quicker to receive than the first generated render. With most companies, revisions only take about 24
Enhancing Visualization with 3D Architectural Walkthrough Services
For an even more immersive experience, consider utilizing 3D architectural walkthrough services. These walkthroughs allow clients to "walk" through the space virtually, offering a comprehensive understanding of the layout and design.
Benefits of 3D Walkthroughs
Enhanced Client Engagement:
Architectural walkthroughs help shoppers feel more connected to a space. A regular photo is not going to captivate clients the same way that a video will. WIth a walkthrough, potential homebuyers can virtually go through each room before it’s even created. They can see what the finishes will look like. This new technology is so helpful in assisting buyers to assure every stakeholder in the project is on the same page.
Detailed Insights:
Virtual walkthroughs and animations can be crafted to show each different fixture and finish that a property could have. This helps clients make truly informed choices prior to purchasing. If they’re undecided between certain aspects of a home these new technologies
Versatile Application:
3D interior walkthroughs can be used in many different settings. If you’re meeting with investors or other project stakeholders they are exceptionally useful in an informative presentation. If you’re meeting with contractors the walkthrough can ensure they grasp your vision for construction and building.
Conclusion
The integration of 3D renderings and architectural walkthrough services has revolutionized the way we approach real estate marketing, planning, and construction. These tools have become indispensable in bridging the gap between conceptual designs and tangible outcomes, providing a clear and vivid representation of projects before they come to life. As we continue to advance in digital technology, the importance of these visual aids cannot be overstated. They not only enhance communication with investors, municipal officials, and clients but also streamline the decision-making process for finishes and design elements, ensuring that all parties involved are aligned with the envisioned outcome.
Furthermore, the accessibility and affordability of rendering services have democratized their use, enabling even small developers to leverage these powerful tools without the need for extensive resources or expertise. The intuitive nature of these technologies facilitates a more inclusive and collaborative approach in the planning stages, allowing for adjustments and refinements that might otherwise be overlooked in traditional methods.
Moreover, 3D walkthroughs elevate the user experience by offering a dynamic and interactive glimpse into the future space. This immersive capability fosters a deeper connection for potential buyers and investors, who can visualize themselves within the space, making informed decisions with confidence. The versatility of these walkthroughs also extends to various industry applications, from investor presentations to contractor briefings, ensuring a comprehensive understanding of the project vision across all fronts.
As architectural visualization continues to evolve, its role in enhancing transparency, engagement, and collaboration in the construction industry will only grow. Embracing these innovations not only sets a new standard for excellence in project delivery but also paves the way for future advancements in how we design and communicate our built environments. The potential for further technological integration, such as augmented reality and enhanced interactivity, holds exciting prospects for the continued transformation of architectural practice. Ultimately, those who harness these tools effectively will lead the way in redefining the possibilities of architectural design and construction. Consider Luxury Staging Pro for all your digital architecture needs.
